What actually moves a cost per lead.
Guides
A toolkit for running your own ads.
Thresholds, launch, creatives, follow-up, costs. Open the one that answers your question today, in whatever order suits you.
- Follow-upSmall business CRM: stop losing your Meta leadsFive stages, a 15-minute weekly routine, your real cost per customer. How a simple CRM turns Facebook leads into customers.
- CreativeFacebook ads: 5 angles to vary your creativesPain, desire, proof, objection, urgency. A simple method for genuinely varied Facebook ads, with a grid to fill in.
- LaunchFacebook Ads campaign: the checklist for a clean launchObjective, tracking, form, budget, creatives: the six-step checklist to launch your first Meta campaign as a small business.
- MeasureROAS calculation: your target ROAS before you run Meta adsThe formula, a worked example and your maximum cost per lead. Work out the ROAS your small business needs to be profitable.
- CostsWhy your Meta ad costs keep risingMeta raised its average price per ad by 12% year over year, two quarters running. How the auction works, and the three levers you have left.
Tools
Your thresholds, in ten seconds.
Everything is computed in your browser. Nothing is sent, nothing is stored, no account needed.
Webinars
The next live session.
One hour, live, on one step of the path: reading your numbers, writing your angles, connecting your CRM. Questions at the end, and the replay goes out to everyone registered.
Date to come
No date is set yet. Leave your address and you will hear before it is announced publicly.
Every guide here assumes one thing: enough conversions to learn from.
That is exactly what the collective supplies. Your campaign learns on the signals of every other member, so the volume Meta needs to recognise a buyer is reached on the budget you actually have.