What Trippple adds to your agency
Analysis of the audiences shared across your accounts, persona development, ad creation, A/B testing, and measurement of what a joint campaign changes for each participating client.
Trippple for agencies
Give your clients what none of them gets alone.
Trippple compares the audiences across your client accounts and lets you test a joint campaign.
Each client has an audience. Together, they may reveal a bigger opportunity.
Managing accounts separately can make shared audiences harder to see. Trippple helps agencies uncover those connections and assess where a coordinated approach could make sense.
- Client A
- Client B
- Client C
Audience overlap detected
- Potential collaboration
- Ready for evaluation
- 1Separate accountsEach client is run on its own. Nothing shows what they have in common.
- 2Overlap measuredThe analysis compares the audiences and puts a number on what they share.
- 3Shared audienceThe common part becomes a working hypothesis, to be tested.
The opportunity starts with overlap. Its value is proven through testing.
How it works
From a spotted audience to a tested campaign.
- 01Find the overlapIdentify audiences shared by clients in your portfolio.
- 02Shape the strategyDevelop personas, marketing strategies, and ads to explore relevant opportunities.
- 03Test and evaluateRun A/B tests and assess whether a coordinated approach improves results for participating clients.
Not every audience overlap is a good fit for a joint campaign. The goal is to identify suitable opportunities and test their value.
Capabilities
What you run inside Trippple.
What only you can see
Portfolio audience insights
Identify overlap across your clients and opportunities for coordinated spending. It is the one reading that requires seeing several accounts at the same time: a tool locked inside a single client account cannot produce it, however good it is.
The tools that act on it
Marketing strategy
Give campaigns a clear direction.
Personas
Define who you need to reach and what matters to them.
Ad creation
Turn the strategy into creative.
A/B testing
Compare approaches and learn from results.
Deliverable
Campaign brief
The direction, the personas and the angles chosen.
Deliverable
Creative sets
The ads produced from those angles.
Deliverable
Test plan
What is compared, and against which baseline.
The agency advantage
Give clients an advantage they can't get from AI alone.
Your clients can generate ads with AI. Your agency can bring something harder to recreate: a network of businesses with opportunities to grow together.
Trippple helps you uncover shared audiences, identify joint-campaign opportunities, and test what delivers better results. Make your client network part of the value clients hire you for.
Make your client book a commercial argument.
Find relevant connections across your client portfolio. Bring clients opportunities they would have to find and coordinate themselves.
Give budgets a reason to work together.
Identify where a joint budget would improve efficiency. Build the case through testing, with results evaluated for each participating client.
Build a stronger reason to stay.
Make those opportunities an ongoing service your agency manages, from identifying the right fit to shaping campaigns and improving performance.
Questions
Why look at audiences across clients?
Shared audiences can reveal opportunities for coordinated advertising that are harder to identify when each account is considered separately.
Does audience overlap guarantee lower costs?
No. Overlap is a starting point for evaluation. Whether a joint campaign makes sense depends on the clients, campaign goals, and results of testing.
Do all clients need to share their budgets?
Trippple also supports strategy, personas, ad creation, and A/B testing. A joint budget is an opportunity to assess where relevant.
How are budgets, data, and results handled between clients?
These details need to be clarified before any coordinated campaign begins. Bring your requirements for spending approval, data access, and measurement to the partnership discussion.
What happens after I get in touch?
We will discuss your agency, the clients you work with, and what you want to improve, to explore whether there is a fit.